Google AI with Merkle: Data Foundations and Embedded AI Expansion

Monday, 3rd June | 15:30 pm - 16:00 pm

WEBINAR Details

Navigating Google AI with Merkle's Google Tech Practice

Discover all things Google AI in our upcoming webinar!

Our expert speakers will provide an overview of Merkle's Google AI adoption methodology. We’ll delve deeper into the crucial first step for any AI journey: establishing robust data foundations and ensuring data integrity.

During the webinar, we’ll explore how to build upon these data foundations to create comprehensive AI solutions available within the Google Marketing Platform.

Whether you’re ready to kick-start your Google AI journey or are already well-versed, this webinar is tailored to all stages of your journey.

Join us

Key takeaways

1

Leverage AI immediately

With Google Marketing Platform, you can immediately harness AI features to enhance your marketing efforts. Explore the valuable insights and automation capabilities these features offer.

2

Data quality matters

AI is only as effective as the data it is being fed. Learn how you can collect and manage your data more effectively to optimise AI outputs.

3

Prioritisation

With over 20 AI features available in Google Marketing Platform, you may need to consider which ones are a priority for you, based on your vertical and business needs.

Learn how to utilise Merkle's AI Value Calculator to determine how much potential impact the Google AI features could have for you and what to prioritise.

Speakers

Mark Lee

Technical Analytics Director, Merkle

Jason James

Technical Analytics Director, Merkle

Register for part 2

This isn't one you'll want to miss.

register now