In this session, we will start with some inspiration by sharing some of the latest trends and innovation from around the world and a perspective on where they are heading. From there, we will take a practical lens, introducing a framework to help think about opportunities for cost savings, revenue generation and customer lifetime value with use cases covering Content & Creativity, Scale & Personalisation, and Engaging Experiences.
Sokkō explains the Now to Next of Marketing in quick-fire succession with clear actions for CMOs and Marketing Leaders
We live in a world of constant change. Economic and societal disruptions, technological advancements and changing consumer needs are having an impact on brands and marketers.
This is not your traditional “what’s trending” event. Sokkō is focused on action, designed to make your strategies real.
We draw on our rich Japanese heritage and 120 years of expertise supporting clients and the communities in which we operate. Sokkō in Japanese (速攻, 速効, 即効, 即行), reflects qualities of agility and speed. In the same way, our action-packed itinerary has
been carefully curated so you can pick and choose the sessions that will help you navigate today’s landscape with agility.
Join your peers at the Sokkō Virtual Summit APAC on 23-24 April, as we dive into the foundational forces of success, shaping the world of business and our human experiences: Creativity, Sustainability and AI. Through Sokkō, you’ll get immediately applicable insights to master the Now, and uncover key actions to help you navigate the Next.
Attendees can access as many sessions as possible of the latest dentsu research and expertise specifically designed to help marketing leaders turn strategies into actions.
Our agenda has been curated so you can pick and choose the sessions or foundational track(s) that will help you navigate today's landscape while accommodating your busy schedule.
Sustainability is now non-negotiable. In this session, we will tailor the discussion to the key sustainability challenges identified by attendees, and shed to light a solution framework to drive results. From there, we will take a practical view of what brands must do, what metrics to track, what tools are required, & how to quantify progress, coupled with first-hand examples of brands walking the talk.
In our modern world of advertising clutter, Creativity is the defining force for good and growth. It is the key to differentiating your brand and capturing the attention and loyalty of your customers. But creativity extends far beyond the visual design. Today, creativity is a holistic experience that permeates every facet of customer experience. In this session, we’ll explore the intersection of where creativity meets culture and commerce for the brands we work with, bringing to fore the modern movements that’s shaping how consumers respond to your brand. From here, we’ll take a practical lens to illustrate what these mean for your brand, its implications and how you can put these insights into action.
The B2B advertising model is seeing a paradigm shift. Creativity in brand building is a driving force of this key transformation. In this session, we’ll explore why brand building is more essential than ever in the B2B world. We’ll also showcase real-world cases of brands that are doing this effectively, share the types of tactics that work well and a framework for application.
More content than ever is being consumed by consumers, across multiple channels and with shrinking attention spans. In this session our creative production experts from Tag share their perspectives on the explosion of content, how to create more with less and get to market faster. All whilst dealing with high attrition within brand marketing teams and the compression of marketing budgets. Enter the content engine to drive an integrated approach to content for consumers everywhere.
98% of consumers in APAC want to live a more sustainable lifestyle. This encompasses not just the products and services they interact with, but also the brands themselves and the intricate processes that drive them behind the scenes. In this session we explore how to reduce environmental impacts from creative production activities, trends influencing this shift, what brands can do immediately and over the long term.
Explore the latest trends in AI and how they benefit businesses and customers. From there, we will take a practical lens, introducing a framework to help think about opportunities for cost savings, revenue generation and customer lifetime value with use cases covering Content & Creativity, Scale & Personalization, and Engaging Experiences. Discover three key concepts that sit at the core of value generation with AI, and how they might be applied to accelerate the value creation and avoid hype in Generative (and other) AI.
Discover the future of entertainment and its impact on marketing. Explore the convergence of AI, Web3, and virtual realms in our APAC whitepaper series. Learn how brands leverage these trends to enhance consumer experiences. Gain actionable insights and real-world examples to apply these trends effectively in your strategies.
In 2024, customer expectations are higher than ever, posing challenges for brands. Our CX Imperatives 2024 research highlights a gap between customer expectations and experiences. Brands must bridge this divide using new technologies and transformation programs. Join our session to explore actionable frameworks for meeting customer expectations and delivering exceptional experiences.
Consumer expectations and the retail landscape is constantly changing. What is the retail experience that will fit your consumer? Convenience, expertise and experience are some of the key factors driving consumer choice. But how do you bring it all to life through a connected experience? Our omnichannel experts at Tag delve into the world of retail and the in-store experience.
The retail landscape is shaping a new era of cautious consumerism never seen before. Explore the evolving landscape of Consumer-Packaged Goods (CPG) in Southeast Asia, informed by insights from 3,000 APAC marketers across six SEA countries. This session will unveil key forces shaping the retail industry, such as omnichannel dynamics and digital disruption. Gain actionable insights from four local experts, enabling your brand to adapt and seize growth opportunities in the changing retail environment.
Sokkō Virtual Summit delivers immediately applicable insights, strategies and actions for CMOS and marketing leaders to drive real impact within their business and cross-regions.
+ CMOs and marketing executives
Deliver a holistic customer experience that unites all channels, optimizes performance and turns strategies into real actions.
+ Brand & Digital marketing leaders
Activate your brand across multiple channels and learn tactical examples to balance brand and performance, utilizing digital channels to drive business growth.
+ Marketing operations leaders
Unlock the value of martech platforms and the latest technology advancements to drive efficiencies & optimize marketing activities.
At Sokkō Virtual Summit, attendees have the opportunity to connect with dentsu experts and have all your questions answered in real-time.
• Exclusive roundtable sessions post-Summit*. Attendees join CMOs and marketing peers to discuss the insights inspired by the latest research, and what needs to be done to capitalize on these trends.
*Pre-registration is required. These sessions are available to registrants that attend the sessions and can be redeemed post-Summit; space is limited.
Sokkō is designed to help you determine what to prioritize, how to unlock value in martech and digital investments, and drive hyper-personalized experiences at scale.
• Foundational Series. Sokkō uncovers the three forces that have become foundational to your brand’s success, and a must-have in every marketer’s toolbelt.
• Session take-aways*. When you’re looking to address a specific issue, or map out next steps, you need the right tools to help you accelerate the process. Attendees will be gifted a variety of session take-aways to help them quickly action the tips from each session. Think creativity frameworks, digital templates, martech or diagnostic assessments.
*Available to attendees only. Session take-away gifts will be provided after the Summit.
Sokkō signifies the meeting of the best minds from across the network throughout APAC, their expertise delivered in succinct, quick-fire succession will enable you to make faster, smarter decisions. Our unbiased dentsu experts will help you prioritize the critical actions backed by industry-leading insights, case studies, and tools.
• Ask the Experts segment. Every session has dedicated Q&A time to answer audience questions.
• Dentsu one-on-one meetings*. Meet one-on-one with dentsu experts for tailored advice to help you achieve your top priorities and identify how to handle matters that are critical to your brand’s success and growth.
• NEXT Clinic Sessions*. 2-hour sessions with the best minds in the industry providing a detailed and documented diagnosis of your brand, by dentsu invitation, reveal the strategies and actions tailored and specific to your brand’s objectives and challenges.
*Pre-registration is required. These sessions are available to registrants that attend the sessions and can be redeemed post-Summit; space is limited.
Sokkō Virtual Summit signifies the meeting of the best minds from across the network throughout APAC.
Prepare to be empowered by our experts as they cut-through the noise and get to what the trends mean for you, and what actions to take. With the best minds in the industry responsible for the award-winning campaigns you’ve come to know and love, be prepared to be inspired at Sokkō.
Click on each speaker for their bio.
Irwin is Head of Sustainability and leads the sustainability transformation agenda for dentsu across its 14 markets in the Asia Pacific region. Irwin brings a unique set of skills and experiences to his work, through his background spanning across multiple industries in property & real estate, consultancy, retail, and media, he’s able to guide industry leaders and become a catalyst for change, to advance sustainability initiatives and drive strategic growth.
Irwin has a deep understanding of how to bring social responsibility to life and the mechanism for creating business value. He also chairs the Sustainability Council for APAC, and oversees overall governance of the sustainability program.
Dan heads growth, product development and growth marketing for the Dentsu Creative agencies across the region. Based in Singapore for over 20 years, Dan’s experience spans agency leadership, network client leadership and leading key specialist disciplines. Strategic by nature, his 30+ years agency experience has covered many key industries including FMCG, Drinks, Retail, Property, Automotive, Education, Healthcare, Financial Services, Airlines and Travel & Leisure.
He has been responsible for winning many high profile new business wins every year and is a regular keynote presenter and awards judge. He also leads a number of key thought leadership programmes driven by Dentsu’ Modern Creativity ambitions. Dan's passion for giving back has seen him become a strategic advisor to a number of NGO’s and Social Impact Organisations. Outside of work he loves adventure travel, eating out and running and also keeps busy as co owner of a dynamic health and wellness business in Singapore.
Chris Bower is the Managing Director of Dentsu Business Transformation APAC, where he works with diverse teams from across the business to help clients solve some of their biggest business challenges.
Chris joined dentsu after 8 years at Boston Consulting Group, where he worked as a Partner on transformations in financial services, retail and other industries and was BCG’s Asia Pacific lead for digital operations.
Prior to Management Consulting, Chris held executive Marketing, Finance Strategy and Operational roles in retailers, both in Australia and Canada.
Farrokh serves as the Chief Creative Officer APAC at Merkle B2B in Singapore, where he leads the creative direction and strategies for innovative customer experiences using creative technology solutions. Merkle B2B was honored as the B2B Agency of the Year at Marketing’s Agency of the Year Awards in Singapore in 2022.
Before joining Merkle B2B, Farrokh had a successful career in advertising across Singapore, Amsterdam, and India, earning over 200 prestigious awards. His work has been featured on CNN and FOX TV in America, and he has received accolades such as multiple Cannes Lions, Gold Spike Awards, and the only Grand Prix in the history of the Effie Awards in Singapore.
Farrokh was also recognized as the Creative Director Of The Year by the Institute of Advertising Singapore. In addition to his advertising achievements, Farrokh is an author whose novel briefly graced the Top Sellers shelf in Singapore's leading bookstores.
Doris is a sustainable procurement specialist with over fifteen years of experience in sourcing and procurement, vendor and environmental management, and design and packaging.
An expert in innovating sustainability initiatives across the supply chain and beyond, Doris possesses an extensive knowledge of environmental claims, life cycle analysis, recycling process review, and sustainable packaging.
In addition to leading client sustainability solutions, Doris utilizes her comprehensive skillset and in-depth understanding of raw product materials to inform advanced environmental policies for clients and suppliers.
Jonny leads growth and solutions across Australia and New Zealand, where he partners with clients to build creative, content, and production solutions across APAC.
In his 10+ years of crafting tailored solutions for clients, he's covered numerous key industries including FMCG, Retail, Luxury, Automotive and Logistics. Previously, Jonny worked in London and Singapore within client servicing, growth and implementation teams.
Tamara is a solution-orientated strategic sourcing expert with over ten years of experience developing and managing supply chains. Tamara is a change leader with a specialist understanding of sourcing operations and an extensive performance record of building intricate sourcing models to support clients.
Highly skilled in managing all facets of procurement, Tamara currently focuses on supply chain compliance, operational best practice and vendor management. Having held roles spanning account management, strategic sourcing and operations, Tamara holds a unique perspective that shapes her ability to lead, shape and deliver transition projects with exceptional results.
Carolina is a seasoned marketing and media professional with 15 years of extensive experience spanning South America and Australia. As an Insights and Transformation Lead at Dentsu, Carolina is one of the driving forces behind the creation of industry-leading insights and analytics, identifying key consumer and market trends to inform strategic decision-making and ensure that Dentsu and our clients are consistently at the forefront of innovation.
Her journey in the industry commenced in the early days of the digital marketing era, forging a career that seamlessly integrates digital innovation, strategy, media, and insights. Holding positions in global giants such as Microsoft and McCann Worldwide, she has accumulated diverse expertise across various categories, from technology and automotive to FMCG and education. Combining an intuitive understanding of brands and consumer behaviour with comprehensive foresight methodologies, she is always eager to delve into what the future holds and how we can be ready for it today. Carolina firmly believes in the power of brands to create a positive impact and contribute to building a better future.
With over a decade of experience in digital marketing and analytics, Sanchit is a trailblazer in enabling leading brands to leverage new digital technologies for marketing and business success. His esteemed clientele includes brands such as Property Guru, Grab, Singtel, Shopee, Standard Chartered, AirAsia, and more. Sanchit specializes in crafting omni-channel marketing strategies to enhance customer acquisition and create seamless customer journeys.
As a certified Google Partner Academy Trainer, he imparts his knowledge to executives on Google Analytics and Google Analytics 360, having trained over 8,000 professionals across Southeast Asia and the Middle East. Currently serving as the Managing Director at Happy Marketer, A Merkle Company, one of Southeast Asia's premier digital marketing consulting firms, Sanchit also contributes to academia as a visiting faculty at the Singapore Management University and the Indian School of Business, Hyderabad.
Lucy leads the Customer & Loyalty Strategy team at Merkle, where she helps clients to define, design and then take live Loyalty and customer engagement programs. With a professional journey spanning over two decades in Australia and the UK, Lucy specializes in crafting acclaimed Loyalty and customer experience strategies for top-tier brands.
Her collaborative endeavours include partnerships with renowned brands like Medibank, Citi Bank, Macca’s, Officeworks, VW, TAB, Dan Murphy's, and CBA. Lucy stands out for her ability to harness a diverse skill set and passion, aiding clients in enhancing corporate data assets for growth, extracting valuable insights, and shaping personalized, interconnected customer experience ecosystems. Operating at the intersection of data, technology, Loyalty strategy and communications, Lucy serves as a bridge between digital and marketing teams, contributing to the seamless integration of these critical facets for optimal business outcomes.
David brings over 25 years of creating digital experiences for international brands in Asia. David's focus is to create experiences that brings people and brands together, drive meaningful change and transform the world of its clients and their audience. David has developed and grown a team of digital experts that provide a full suite of digital commerce services for medium and large enterprises for B2B and B2C market.
Over the years, David has provided professional services for a wide range of international brands ranging from sport apparel, consumer electronics, FMCG, luxury brands in the retail hospitality and financial sectors. David is committed to deliver digital commerce solutions and innovative customer experience for brands in Asia.
With over two decades of experience in shopper strategy, point of sale and manufacturing, Daniel Brodecky, founder of Popcorn Global, has built a solid reputation underpinned by top quality service and client loyalty. In addition to Proctor & Gamble, GSK, Dulux, Coles, and many more internationally recognized brands, Dan continues to drive solutions for his retail clients across APAC.
Having been acquired by Tag in 2019, Popcorn Global and Tag have integrated to enjoy extensive and consistent growth throughout Asia, Europe, and North America. Dan focuses on integrating online and in-store category and product education to connect consumer buying experiences. Dan and his team’s products and digital solutions have been featured in countless cities around the world, providing its clients with excellent reach and global opportunities.
Daniel has worked in the UK, Germany, the USA and China, and speaks fluent Czech.
Mohamed is a seasoned professional serving as the Head of Strategy for Media Brands at dentsu, with a wealth of experience spanning over 22 years in communications, media, and advertising across various industries.
Based in Malaysia, he is instrumental in crafting effective holistic media narratives for clients, encompassing offline, digital, and programmatic solutions. Mohamed leads brand strategy and communications planning for prominent clients. His impressive portfolio includes engagements with renowned brands like Pizza Hut, Carlsberg, foodpanda, Diageo, U-Mobile, Mondelez and more.
With a strong track record in regional strategic communications planning and brand strategy development, Mohamed's expertise and strategic insights have made a significant impact on the success of numerous high-profile campaigns and initiatives.
Sonya, Head of Strategy at dentsu media Singapore, is a seasoned leader with 15 years of expertise in cross-functional areas like communications strategy, go-to-market, and brand development. She excels in using strategy, logic, and creativity to drive solutions and regional growth. Passionate about developing team leadership skills, Sonya actively mentors the next generation of marketers.
Her focus on building repeatable models, grounded in a deep understanding of consumer needs, extends to competencies such as audience understanding, digital-led communications, integrated channel planning, brand strategy, and business solution design. With a diverse sector expertise spanning B2B, fintech, automotive, insurance, FMCG, telecom, hospitality, and entertainment, Sonya's leadership encompasses personal and marketing communications, regional leadership, strategy functional leadership, and localization and implementation. She is a dynamic force driving strategic initiatives and fostering growth across industries.
With 17 years of experience, Roki is a seasoned marketer and skilled communicator, having played pivotal roles in brand management and integrated marketing communications (IMC) for FMCG giants like Splash Corporation and Coca-Cola. Noteworthy is his influential tenure as the Corporate Brand Management and Sustainability Director at Globe Telecom, where he meticulously managed the company's reputation and trust across diverse stakeholders.
Transitioning from an 11-year client position, Roki assumed the role of Connections and Integration Director at Publicis Media, raising the bar of strategic thinking. In 2019, he joined Dentsu to fortify strategic integrated communications and research capabilities in media and creative services. Currently heading Data in the Philippines, Roki is dedicated to advancing agency value through data-driven and tech-enabled solutions, showcasing his ongoing commitment to excellence and innovation in the ever-evolving realm of marketing and communications.
As the Group Commerce Director at dentsu in Thailand, Mariia brings over a decade of expertise in digital marketing, advertising, and media. Renowned for her ability to craft tailored strategies, Mariia excels in propelling clients to ecommerce success.
Her proficiency lies in developing digital acquisition strategies across diverse channels, enabling businesses to attain their online objectives with efficiency. Beyond her professional prowess, Mariia is a passionate photographer and a multilingual communicator, enhancing her capacity to connect with a global audience. Committed to sharing her knowledge, Mariia dedicates herself to empowering clients, making her an invaluable asset in navigating the dynamic and ever-evolving digital landscape. Her multifaceted skills, coupled with a dedication to excellence, mark Mariia as a leader in driving ecommerce initiatives to new heights.
James Li, Business Director at CXM and Consulting in China, brings extensive strategic expertise in media networks. He advises corporates and multinationals on achieving hyper-personalized experiences and growth.
Passionate about business success, James employs a consultative approach as a trusted partner, driving impactful results for his clients
Creativity is the key to differentiation. In this session, we’ll explore the intersection of where creativity meets culture and commerce for the brands we work with, bringing to fore the modern movements that’s shaping how consumers respond to your brand.
From here, we’ll take a practical lens to illustrate what these mean for your brand, its implications and how you can put these insights into action
The B2B advertising model is seeing a paradigm shift. Creativity in brand building is a driving force of this key transformation. In this session, we’ll explore why brand building is more essential than ever in the B2B world.
We’ll also showcase real-world cases of brands that are doing this effectively, share the types of tactics that work well and a framework for application.
More content than ever is being consumed by consumers, across multiple channels and with shrinking attention spans. In this session our creative production experts from Tag share their perspectives on the explosion of content, how to create more with less and get to market faster.
All whilst dealing with high attrition within brand marketing teams and the compression of marketing budgets. Enter the content engine to drive an integrated approach to content for consumers everywhere.
Sustainability ambitions and social impact agendas have been talked about by brands and marketers for some time now. Sustainability is no longer non-negotiable, and the time has come to turn ambition into action. In this session, our expert will tailor the discussion to the key sustainability challenges identified by attendees, and shed to light a solution framework to drive results.
From there, we will take a practical view of what brands must do, what metrics to track, what tools are required, and how to quantify progress, coupled with first-hand examples of brands walking the talk.
98% of consumers in APAC want to live a more sustainable lifestyle. This encompasses not just the products and services they interact with, but also the brands themselves and the intricate processes that drive them behind the scenes. In this session we explore how to reduce environmental impacts from creative production activities, trends influencing this shift, what brands can do in immediately and over the long term.
We all have a basic understanding of the biggest developments in AI from the past year. Just about everybody has experimented with Chat-GPT and similar tools, and we’ve seen new tools emerging that will leverage this technology to create value for our customers and our businesses. In this session, we will start with some inspiration by sharing some of the latest trends and innovation from around the world and a perspective on where they are heading.
From there, we will take a practical lens, introducing a framework to help think about opportunities for cost savings, revenue generation and customer lifetime value with use cases covering Content & Creativity, Scale & Personalization, and Engaging Experiences. Through these examples, we will share three key concepts that sit at the core of value generation with AI. We will end the discussion with how these concepts might be applied at brands in multiple industries to accelerate the value creation and avoid hype in Generative (and other) AI.
Entertainment is how we relax, connect and create culture. The future of marketing will be determined by how entertainment evolves. From music, movies and TV to hospitality, wellness and more, these intersections will create vibrant ecosystem of consumer experiences to cater to the changing expectations of your audience. In this session, you’ll gain a holistic and condensed view of the key insights from our 10-part Future of Entertainment in APAC whitepaper series released earlier this year, covering the convergence of cutting-edge technologies – AI, Web3, virtual realms and more. From here, we’ll demonstrate how brands are capitalizing on these trends, engaging with virtual realms, games, and forging connections that redefine their consumer experiences.
Underpinned by our latest Future of Entertainment whitepaper series, you’ll gain immediately applicable insights coupled with real-world examples to help you navigate how you can put these trends into practice.
What are customers looking for in 2024 and what have they come to expect? More than ever, customers know exactly what they want, where to get it, and how long it should take. Based on our latest proprietary research CX Imperatives 2024, there is a clear divide between what customers expect and what they experience. Uniting this chasm can be an arduous yet rewarding task for brands, if done right. But how should brands proceed to take this complex step? Is it by employing new tech? Focusing on driving transformation programs?
In this session, our experts will discuss the CX imperatives that will help your brand deliver on these expectations, and provide you with actionable frameworks that you can apply immediately.
Consumer expectations and the retail landscape is constantly changing. What is the retail experience that will fit your consumer? Convenience, expertise and experience are some of the key factors driving consumer choice.
But how do you bring it all to life through a connected experience? Our omnichannel experts at Tag delve into the world of retail and the in-store experience.
The retail landscape is shaping a new era of cautious consumerism never seen before. Our latest retail study Retail Evolution focuses on the evolution of Consumer-Packaged Goods CPG in South-East Asia. Derived from 3,000 APAC marketers in 6 SEA countries, this session will bring to fore the forces thar are impacting the retail industry today, including omnichannel, digital disruption, economic tensions and inflation.
Our experts will leverage real-world insights and examples to illustrate how your brand can adapt to the shifting landscape, and turn changes into growth opportunities. With 4 experts drawing from their local experience across APAC, this session will give you a multi-dimensional view of how you can turn retail strategies into tangible action.
Gina Lednyak is the Founder of global agency L&A Social Media, Australia’s first and leading independent social media agency, which was acquired by Tag in 2022. She was one of the first test members of Facebook when it launched in her university town of Boston and went on to study engineering and psychology before relocating to Sydney in 2007.
She’s an entrepreneurial professional with a strong skill set to use Social Media to grow Business, Brand and Market Share. Extensive experience building social media campaigns that directly impact business growth, community and market share - all while using a straightforward methodology and creative process.
Aside from social media Gina leads the way in female entrepreneurship and is a keen adventurer and ocean lover!
Carlo is a results-driven and innovative creative with a wealth of versatile and well-rounded advertising experience. His combined expertise in design and creative strategy, has enabled him to generate ideas and translate them into creative solutions and delightful experiences.
He has collaborated and designed for clients like DHL, Dairy Farm, Sony, Canon, and other global and local brands, improving market share and solving business challenges.
He is a multidisciplinary creative with deep experience ranging from integrated marketing, creative strategy, content creation UX/UI design and development, content management systems and motion design.
Jonathan Forage is the Studio Director for Tag Australia, leading the central creative production department in the region. Over his 9 years with Tag, his team has developed best-in-class branded content for hundreds of leading global brands across all digital and traditional channels.
With a keen interest in emerging technology and virtual workflows in creative production, growing Tag's capabilities across its photo/video production, design, animation and digital offering is the focus for 2024 and beyond.