Ron Burgundy, Professor McGonagall, Pavel Chekov and Eminem all asked for it, and we stood up.
In advertising, most of the time, we don’t reach the heights of the Real Slim Shady. Attention, and getting it, has become the buzz word, battleground or breakthrough, dependent on who you are talking to.
In truth, though, attention is earned and earning more of it is a challenge to us all. We will bring together psychology, analytics, storytelling and sensitivity to collaborate on a new way to ask, ‘can I have your attention please’?
Featuring: Mike Follett, Founder, Lumen; Richard Shotton & Phil Sumner, VP Research Operations, Teads
The best brands not only live in culture, they shape culture.
But when the world changes so fast, how do you stay relevant? We will talk to leading brands about growth and market leadership, connecting with consumers, and evolving while staying true to their heritage to remain at the heart of culture.
Host: Sonoo Singh, Editor and Co-founder, Creative Salon
Featuring: Julie Chadwick, Managing Partner, DENTSU CREATIVE; June Fong, DENTSU CREATIVE; Jonathan Greeno, The Sherwin-Williams Company, European Marketing Director | Consumer Brands Group - Europe
Gaming is firmly in the mainstream but how can a brand build authentic connections in this new world? Our expert panel explores how and when to play and when to sit back and watch.
Hosted by Alex Hamilton, Head of Innovation, DENTSU CREATIVE
Panellists include Brent Koning, EVP, Global Gaming, dentsu & Nathan Lindberg, Global Commercial Lead, Epic Games
As brands we have a unique power to influence and help build a better society, we also have a responsibility to minimise the impact of the activity of our marketing and products on the world. In this session we’ll meet brands on a mission to make a difference and explore the challenge of moving from paying lip service to real action.
Featuring: Hamish Nickin, CEO, dentsu Media UK and Anna Lungley, Chief Sustainability Officer, dentsu
Being a company that focuses on what matters in today’s world requires the ability to be an adaptive organisation that puts people at its centre. To pivot from marketing to people, to mattering to people, requires an understanding of how your organisation can become more adaptive around the needs of your business, people and society, to drive trust and the next generation of loyalty.
Featuring: Azlan Raj, CMO, dentsu UK&I
Angela Tangas is Chief Executive Officer, dentsu UK&I.
She is responsible for setting the market’s strategic direction and driving sustainable growth across its portfolio of services, leading a team of more than 3,800 talented people.
After spending much of her career client-side, Angela understands the challenges and complexities many organisations face in balancing the delivery of seamless, connected customer and employee experiences with achieving sustainable, profitable growth.
A firm believer in Sanpo Yoshi - the Japanese principle of success through responsibility where business benefits the client, the business and society, Angela is committed to solutions that build trust and deliver long term impact for now and what’s next. And in an increasingly complex digital economy, helping clients solve their biggest challenges with speed, agility and adaptability is reflected in the way she runs the business, her focus on diversity, and the importance of a cultivating creativity everywhere.
With more than 20 years’ executive experience working in NYSE, ASX listed companies and tech base start up’s across multiple categories, Angela has extensive experience across technology enabled buisness and transformational growth, M&A, commercial partnerships, enterprise sales and product development with a core focus on customer centricity.
Angela lives in London with her husband, daughter and Chinese Shar-Pei and loves interior design, all things architectural and fine food.
With a strong background in commerce, he specialises in working with creative and technology teams to ensure the business is delivering on the promise of innovation.
During his career, Alex has delivered bespoke innovation projects for a range of multinational clients, including ABInBev, Asda, Clarins, Diageo, LEGO and Swarovski, as well as launching Dentsu’s Metaverse/web3 proposition in the UK market.
With an eye-catching presentation style, Hamilton regularly speaks at conferences – including Retail Week Live, Futr and Websummit – on the opportunities and challenges facing retailers and brands, with a focus on how our relationship with technology is reshaping the industry.
He holds a First-Class degree in BSc Economics from the University of Sussex and is based in London.
As a veteran of brand partnerships in the world of video games, Nathan is now focused on education and activation in the new frontier of the gaming metaverse to ensure it is a safe and positive environment for all.
Nathan has been at the forefront of emerging technology and industry evolution in video games from the print to digital transformation while at GamePro, to wikis, MCNs and community marketing at Curse to finally esports, live streaming, mobile and the creator economy at Twitch. Nathan has helped build incredible partnerships for brands including AB-InBev, Capital One, Comcast, Dell, Hershey’s, State Farm and Verizon. Nathan holds a BS in Sports Media from Ithaca College.
Hamish is responsible for leading the commercial growth of the group’s Media Line of Business, continuing in its tradition of offering clients’ services founded on seamless access to the network’s full range of capabilities. This includes overseeing the development of key agency brands such as Carat, dentsu X, and iProspect with their respective leadership.
Hamish joined the business in Spring 2020 from The Guardian News & Media where he spent three and a half years as Chief Revenue Officer. There he has played a pivotal role in executing the business strategy that has brought sustainable growth despite a challenging marketplace for publishers. This success has brought industry accolades both as a team as Campaign’s Sales Team of the Year and individually with recognition as a top three commercial chief in the industry. Prior to that he held senior roles at digital business AOL and Google following a stint working in the financial sector.
I have a PhD in Marketing and spent 25 years working as a marketing professor. I was an Assistant Professor at London Business School and the University of Minnesota, an Associate Professor and then Adjunct Professor at Melbourne Business School, and Visiting Professor at MIT Sloan and SMU. My MBA teaching won a shit ton of prizes including best teacher at LBS, MIT & MBS.
I have also worked as a global brand consultant for clients that include Baxter, Loewe, McKinsey, Subaru, Donna Karan, Westpac, Shiseido, Flight Centre, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Jurlique, Cloudy Bay and WD40.
For thirteen years - from 2002 to 2015 - I served as the in-house brand consultant for LVMH - the world's largest luxury group - working in Paris with senior executives from brands like Louis Vuitton, Dom Perignon and Hennessy.
I’ve been a columnist for (gulp) 20 years, writing a weekly column for Marketing Week. On five occasions I've been voted Columnist of the Year at the PPA Press Awards, the highest award for magazine journalism in the UK. I’ve also been the British Society of Magazine Editors Business Columnist of the Year twice too, in 2018 and 2022. My more scholarly publications include articles in the Sloan Management Review, Harvard Business Review, the Journal of Advertising and the Journal of Consumer Research.
I was a Thouron Scholar and spent 1995 at Wharton. I was the recipient of the Ferber Award in 2000 for my doctoral thesis. My co-authored pricing research was cited by George Akerlof during his 2001 Nobel Prize acceptance speech. In 2018 AdNews rated me one of their “Power 50” and I made SmartCompany's top ten business thinkers list. The AMI gave me the Sir Charles McGrath Award, the highest honour for marketing in Australia. I gave the 30th Anniversary Levitt Group lecture for the Chartered Institute of Marketing in 2019 and the Ogilvy lecture for the Marketing Society a year later.
These days I focus on my Mini MBA in Marketing courses. I live in Tasmania with one and a half Tasmanians plus two idiot dogs. I also drink a lot of wine in my underpants.
A lot.
Azlan Raj is the Chief Marketing Officer for Dentsu UK&I. His role spans all dentsu capabilities across commerce, data and technology platforms, analytics, media, customer experience, creative, content, and B2B. He is responsible for continually evolving dentsu’s leading capabilities across the UK&I to drive business transformation for clients, helping them find the balance in blending brand and data through their consumer experience.
Previously the EMEA leader for Merkle’s customer experience practice, he built the company’s regional capability to over 1200 people in just three years to help global brands transform their organisations to deliver more personal and data-fuelled customer experiences.
With over 20 years of experience in the digital industry, prior to joining Merkle, Azlan worked for leading brands, agencies and consultancies, including Barclaycard, Publicis Sapient, and Accenture.
Richard Shotton specialises in applying behavioural science to marketing. He has worked in marketing for 23 years and helps brands such as Google, Mondelez, BrewDog and Sky with their challenges.
He is the author of The Choice Factory, a best-selling book, which explains how behavioural science can solve marketing challenges. The Choice Factory is now available in 12 languages and won best sales and marketing book at the Business Book Awards in 2019. His follow up, The Illusion of Choice, will be released in March 2023.
In 2021 he was made an honorary fellow of the IPA and an associate of the Moller Institute, Churchill College, Cambridge University.
A business journalist and editor with more than two decades of experience reporting on media and marketing. Known for agenda-setting exclusives and high-profile interviews with industry figures from across the world - for print, online and on video. A sought-after speaker and moderator for panels and conferences.
My expertise is in writing long-form features, analysis articles and fast turn-around blog pieces.
I also provide media advice, content and research for marketing services agencies and brands.
My current passion project includes a film I'm making documenting real life stories about female empowerment, exploration, potential and perseverance. Called Incredible Women, it aims to explore the stories of my gender on film to help inspire young girls.
Brent Koning is the Executive Vice President, Global Gaming Lead at dentsu focusing on creating, enhancing and investing in authentic gaming experiences for clients in publishing, creator worlds and esports.
With two decades of experience in the gaming and entertainment industry, Brent held leadership positions at Electronic Arts (EA), Ncompass International, Microsoft and Roundhouse overseeing various aspects of advertising, product marketing, account management and partnerships.
Phil leads Global Research Operations at Teads. Over 2022, he's been heavily involved in rolling out Teads' Attention Program to help Advertisers start to reap the benefits of attention metrics in the real world.
Phil also leads various initiatives across Teads such as integrations with media planning tools, incremental reach measurement and brand lift. Prior to this, Phil headed up research in northern Europe for Teads and also CPG measurement globally.
Prior to Teads, Phil worked at Nielsen for 11 years in a variety of commercial roles in both Europe and APAC helping to launch digital currencies and measurement tools such as Digital Ad Ratings.
Anna is a passionate advocate of digital technologies and their role in delivering the global goals. Anna joined dentsu in September 2018 where she is responsible for setting and delivering dentsu’s Social Impact strategy and goals across 145 markets.
In 2019 she helped launch two programmes to promote diversity in the digital sector: The Code, dentsu’s flagship schools programme aimed at young people in areas of social disadvantage, and Female Foundry, supporting 100 female founded businesses to thrive. Now live in major markets including the US, UK, India, China, the UAE, South Africa, Mexico and Chile, The Code and Female Foundry are powered by Dentsu volunteers. She also launched #BrandsForGood, a coallition with Sustainable Brands and eight global brands including P&G, Nestle and National Geographic, to promote sustainable lifestyles.
Anna also leads dentsu’s ‘Common Ground’ programme which aims to use the power of media and advertising to drive delivery of the UN Sustainable Development Goals. Anna is a member of the dentsu Group CSR board committee.
With a strong background in commerce, he specialises in working with creative and technology teams to ensure the business is delivering on the promise of innovation.
During his career, Alex has delivered bespoke innovation projects for a range of multinational clients, including ABInBev, Asda, Clarins, Diageo, LEGO and Swarovski, as well as launching Dentsu’s Metaverse/web3 proposition in the UK market.
With an eye-catching presentation style, Hamilton regularly speaks at conferences – including Retail Week Live, Futr and Websummit – on the opportunities and challenges facing retailers and brands, with a focus on how our relationship with technology is reshaping the industry.
He holds a First-Class degree in BSc Economics from the University of Sussex and is based in London.
With a strong background in commerce, he specialises in working with creative and technology teams to ensure the business is delivering on the promise of innovation.
During his career, Alex has delivered bespoke innovation projects for a range of multinational clients, including ABInBev, Asda, Clarins, Diageo, LEGO and Swarovski, as well as launching Dentsu’s Metaverse/web3 proposition in the UK market.
With an eye-catching presentation style, Hamilton regularly speaks at conferences – including Retail Week Live, Futr and Websummit – on the opportunities and challenges facing retailers and brands, with a focus on how our relationship with technology is reshaping the industry.
He holds a First-Class degree in BSc Economics from the University of Sussex and is based in London.
I have a PhD in Marketing and spent 25 years working as a marketing professor. I was an Assistant Professor at London Business School and the University of Minnesota, an Associate Professor and then Adjunct Professor at Melbourne Business School, and Visiting Professor at MIT Sloan and SMU. My MBA teaching won a shit ton of prizes including best teacher at LBS, MIT & MBS.
I have also worked as a global brand consultant for clients that include Baxter, Loewe, McKinsey, Subaru, Donna Karan, Westpac, Shiseido, Flight Centre, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Jurlique, Cloudy Bay and WD40.
For thirteen years - from 2002 to 2015 - I served as the in-house brand consultant for LVMH - the world's largest luxury group - working in Paris with senior executives from brands like Louis Vuitton, Dom Perignon and Hennessy.
I’ve been a columnist for (gulp) 20 years, writing a weekly column for Marketing Week. On five occasions I've been voted Columnist of the Year at the PPA Press Awards, the highest award for magazine journalism in the UK. I’ve also been the British Society of Magazine Editors Business Columnist of the Year twice too, in 2018 and 2022. My more scholarly publications include articles in the Sloan Management Review, Harvard Business Review, the Journal of Advertising and the Journal of Consumer Research.
I was a Thouron Scholar and spent 1995 at Wharton. I was the recipient of the Ferber Award in 2000 for my doctoral thesis. My co-authored pricing research was cited by George Akerlof during his 2001 Nobel Prize acceptance speech. In 2018 AdNews rated me one of their “Power 50” and I made SmartCompany's top ten business thinkers list. The AMI gave me the Sir Charles McGrath Award, the highest honour for marketing in Australia. I gave the 30th Anniversary Levitt Group lecture for the Chartered Institute of Marketing in 2019 and the Ogilvy lecture for the Marketing Society a year later.
These days I focus on my Mini MBA in Marketing courses. I live in Tasmania with one and a half Tasmanians plus two idiot dogs. I also drink a lot of wine in my underpants.
A lot.
