Ron Burgundy, Professor McGonagall, Pavel Chekov and Eminem all asked for it, and we stood up.
In advertising, most of the time, we don’t reach the heights of the Real Slim Shady. Attention, and getting it, has become the buzz word, battleground or breakthrough, dependent on who you are talking to.
In truth, though, attention is earned and earning more of it is a challenge to us all. We will bring together psychology, analytics, storytelling and sensitivity to collaborate on a new way to ask, ‘can I have your attention please’?
Featuring: Mike Follett - Founder, Lumen; Richard Shotton & Phil Sumner, VP Research Operations, Teads
The best brands not only live in culture, they shape culture.
Ronseal’s ‘It does Exactly What It Says on the Tin’ is an example of one of the UK’s most enduring and successful brand platforms, which is now firmly part of the British vernacular. But how, when the world changes so fast, do you stay relevant?
From Covid pivots – becoming as much about mental health as DIY – to being a premium brand asserting its value in a cost-of-living crisis; product diversification to campaigning on social issues and giving back to the community; we talk to Ronseal and The Co-operative Bank about growth and market leadership, connecting with consumers, and evolving while staying true to their heritage to remain at the heart of culture.
Hosted by Matt Potter, DENTSU CREATIVE
Featuring: Julie Chadwick, Managing Partner, DENTSU CREATIVE; June Fong, DENTSU CREATIVE; Jonathan Greeno, The Sherwin-Williams Company, European Marketing Director | Consumer Brands Group - Europe, Deborah Darlington, Brand Marketing and Communications Director, The Co-Operative Bank
Gaming is firmly in the mainstream but how can a brand build authentic connections in this new world? Our expert panel explores how and when to play and when to sit back and watch.
Hosted by Alex Hamilton, Head of Innovation, DENTSU CREATIVE
Panellists include Brent Koning, EVP, Global Gaming, dentsu & Stephanie Thys, Marketing Director, Pringles Europe
As brands we have a unique power to influence and help build a better society, we also have a responsibility to minimise the impact of the activity of our marketing and products on the world. In this session we’ll meet brands on a mission to make a difference and explore the challenge of moving from paying lip service to real action.
Featuring: Hamish Nicklin, CEO, dentsu Media UK and Laura Chase, Chief Commercial Officer, WeAre8
Hosted by Steven Ballinger from dentsu, we will be bringing together ITV, C4 and Sky to discuss the latest topics in broadcasting.
Featuring: Jason Spencer. Business Development Director, ITV, Ewan Douglas. Head of Sales & Business Development, Channel 4 and Amy Taylor, Head of Investment, Sky Media
Being a company that focuses on what matters in today’s world requires the ability to be an adaptive organisation that puts people at its centre. To pivot from marketing to people, to mattering to people, requires an understanding of how your organisation can become more adaptive around the needs of your business, people and society, to drive trust and the next generation of loyalty.
Featuring: Azlan Raj, CMO, dentsu UK & Adobe
Angela Tangas is Chief Executive Officer, dentsu UK&I.
She is responsible for setting the market’s strategic direction and driving sustainable growth across its portfolio of services, leading a team of more than 3,800 talented people.
After spending much of her career client-side, Angela understands the challenges and complexities many organisations face in balancing the delivery of seamless, connected customer and employee experiences with achieving sustainable, profitable growth.
A firm believer in Sanpo Yoshi - the Japanese principle of success through responsibility where business benefits the client, the business and society, Angela is committed to solutions that build trust and deliver long term impact for now and what’s next. And in an increasingly complex digital economy, helping clients solve their biggest challenges with speed, agility and adaptability is reflected in the way she runs the business, her focus on diversity, and the importance of a cultivating creativity everywhere.
With more than 20 years’ executive experience working in NYSE, ASX listed companies and tech base start up’s across multiple categories, Angela has extensive experience across technology enabled buisness and transformational growth, M&A, commercial partnerships, enterprise sales and product development with a core focus on customer centricity.
Angela lives in London with her husband, daughter and Chinese Shar-Pei and loves interior design, all things architectural and fine food.
With a strong background in commerce, he specialises in working with creative and technology teams to ensure the business is delivering on the promise of innovation.
During his career, Alex has delivered bespoke innovation projects for a range of multinational clients, including ABInBev, Asda, Clarins, Diageo, LEGO and Swarovski, as well as launching Dentsu’s Metaverse/web3 proposition in the UK market.
With an eye-catching presentation style, Hamilton regularly speaks at conferences – including Retail Week Live, Futr and Websummit – on the opportunities and challenges facing retailers and brands, with a focus on how our relationship with technology is reshaping the industry.
He holds a First-Class degree in BSc Economics from the University of Sussex and is based in London.
As a veteran of brand partnerships in the world of video games, Nathan is now focused on education and activation in the new frontier of the gaming metaverse to ensure it is a safe and positive environment for all.
Nathan has been at the forefront of emerging technology and industry evolution in video games from the print to digital transformation while at GamePro, to wikis, MCNs and community marketing at Curse to finally esports, live streaming, mobile and the creator economy at Twitch. Nathan has helped build incredible partnerships for brands including AB-InBev, Capital One, Comcast, Dell, Hershey’s, State Farm and Verizon. Nathan holds a BS in Sports Media from Ithaca College.
Hamish is responsible for leading the commercial growth of the group’s Media Line of Business, continuing in its tradition of offering clients’ services founded on seamless access to the network’s full range of capabilities. This includes overseeing the development of key agency brands such as Carat, dentsu X, and iProspect with their respective leadership.
Hamish joined the business in Spring 2020 from The Guardian News & Media where he spent three and a half years as Chief Revenue Officer. There he has played a pivotal role in executing the business strategy that has brought sustainable growth despite a challenging marketplace for publishers. This success has brought industry accolades both as a team as Campaign’s Sales Team of the Year and individually with recognition as a top three commercial chief in the industry. Prior to that he held senior roles at digital business AOL and Google following a stint working in the financial sector.
Azlan Raj is the Chief Marketing Officer for Dentsu UK&I. His role spans all dentsu capabilities across commerce, data and technology platforms, analytics, media, customer experience, creative, content, and B2B. He is responsible for continually evolving dentsu’s leading capabilities across the UK&I to drive business transformation for clients, helping them find the balance in blending brand and data through their consumer experience.
Previously the EMEA leader for Merkle’s customer experience practice, he built the company’s regional capability to over 1200 people in just three years to help global brands transform their organisations to deliver more personal and data-fuelled customer experiences.
With over 20 years of experience in the digital industry, prior to joining Merkle, Azlan worked for leading brands, agencies and consultancies, including Barclaycard, Publicis Sapient, and Accenture.
Laura Chase is Chief Commercial Officer at WeAre8, a social platform that celebrates and champions good in the world. Laura leads the WeAre8 commercial team, playing an integral role in launching and growing the platform in the UK. As part of this, she launched ‘SAM-i’ WeAre8’s sustainable self-service ad manager to the industry.
Prior to WeAre8, Laura was at Hearst where she spearheaded Hearst’s Getting Greener and Purpose offerings and lead the creative solutions team.
Laura has experience leading high performing sales, partnerships & content teams and is deeply committed to transforming the ad industry by putting people and the planet first.
Phil leads Global Research Operations at Teads. Over 2022, he's been heavily involved in rolling out Teads' Attention Program to help Advertisers start to reap the benefits of attention metrics in the real world.
Phil also leads various initiatives across Teads such as integrations with media planning tools, incremental reach measurement and brand lift. Prior to this, Phil headed up research in northern Europe for Teads and also CPG measurement globally.
Prior to Teads, Phil worked at Nielsen for 11 years in a variety of commercial roles in both Europe and APAC helping to launch digital currencies and measurement tools such as Digital Ad Ratings.
Richard Shotton specialises in applying behavioural science to marketing. He has worked in marketing for 23 years and helps brands such as Google, Mondelez, BrewDog and Sky with their challenges.
He is the author of The Choice Factory, a best-selling book, which explains how behavioural science can solve marketing challenges. The Choice Factory is now available in 12 languages and won best sales and marketing book at the Business Book Awards in 2019. His follow up, The Illusion of Choice, will be released in March 2023.
In 2021 he was made an honorary fellow of the IPA and an associate of the Moller Institute, Churchill College, Cambridge University.
Brent Koning is the Executive Vice President, Global Gaming Lead at dentsu focusing on creating, enhancing and investing in authentic gaming experiences for clients in publishing, creator worlds and esports.
With two decades of experience in the gaming and entertainment industry, Brent held leadership positions at Electronic Arts (EA), Ncompass International, Microsoft and Roundhouse overseeing various aspects of advertising, product marketing, account management and partnerships.
As Business Development Director for over 11 years, Jason has led the growth in revenue of ITV’s commercial teams across the UK outside London in delivering creative business solutions through working closely in partnership with advertisers and their media agencies. Prior to ITV, Jason spent most of his career at media agencies – from media planning roles at Carat and PHD in London to running PHD North in Manchester. Alongside this, Jason has spent the last year as an Ambassador for ITV Able, ITV’s network to support disability diversity and inclusion across ITV.
Ewan is Head of Sales for Channel 4 in the Nations & Regions, Ireland and for Independent agencies across all the UK. He has the strategic responsibility for finding the growth in our Customer relationships with a particular focus on new advertisers. He is passionate about television and believes connecting brands with high quality programmes, mass audiences, plus increased targeting opportunities is enormously powerful. Ewan and his team partner advertisers across; spot advertising, sponsorship, digital, AFP, social, product placement and content creation.
He is a strong advocate of the talent that thrives in the creative industries across all parts of the UK. Prior to joining Channel 4 he held a series of roles with Scottish Television.
The Co-Operative Bank Deborah joined The Co-operative Bank over 12 years ago. A passionate marketer, she has worked across a number of brands including La Redoute, Swinton Insurance and Britannia Building Society facing a whole host of different challenges throughout her 25 year marketing career. In this time she has put into action her passion for combining the creativity and accountability of marketing to deliver compelling brand and marketing strategies and outstanding business results.
She brings a breadth of business management experience and project delivery across retail, mail order and financial services where she has successfully tackled commercial challenges across a diverse range of industries. Alongside her marketing career Deborah has lectured part time on the masters programme at the University of Salford and has given guest lectures and key note speeches at other leading universities.
Deborah’s current role as Director of Brand, Marketing and Communications at The Co-operative Bank ensures alignment of all messaging to the unique brand positioning as the Bank continues to invest in growing awareness and consideration. In her time at the Bank, Deborah has led the development of many significant integrated marketing campaigns, which include the Bank’s ‘People with Purpose’ brand refresh in 2019, ‘25 Years of Ethical Banking campaign’ in 2017, ‘It’s good to be different’ campaign in 2016 and ‘For all the right reasons’ campaign in 2015. Deborah is married to Damian and has an 8 year old daughter.