The 2024 Decisioning Congress was held on 8th and 9th October, bringing together directors and C-level executives within the Decisioning domain at the NoMad London.Â
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This year’s Congress was our largest yet, bringing together over 70 senior leaders from across the EMEA region. Over two days, we were inspired by incredible speakers from Citizens, Telenet, Rabobank, Transavia, HSBC, Vodafone Greece, Pega, dentsu, and Merkle. We also had a fantastic session from Moira Clark of Henley Business School.
Explore all the content and highlights from the Decisioning Congress below.Â
Driving Successful Customer Transformation: The Role of Results, Communication, and Stakeholder Engagement
Hosted by: Tord Nilsson - Solutions Consultant Fellow, Pega
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Nic Hobson- Langley, Global Head of Data and Messaging, HSBC
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Christos Pierrakos - IT Product Owner, Vodafone Greece
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Georgios Papadas - Decision Strategy (Pega) Chapter Lead, Vodafone Greece
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Max Meijer - Product Owner Marketing Automation, Transavia
The 2024 Decisioning Congress is an invite-only technology event for directors and C-level executives within the Decisioning domain.
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Join Merkle and Pega for two days packed full of:Â
Keynotes from our Decisioning thought leaders, bringing you up to speed with the latest trends and technologies in decisioning.
Sessions with a variety of expert Customer Decision Hub users.
Opportunity for Q&A with leaders in the decisioning space.
Networking with peers.
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Panel: Business Change: Creating the right environment to drive value and benefit from CDH
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Hosted by: Jasmin Lehr, Data Solutions Director, MerkleÂ
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Bruce Arnold - SVP Enterprise Customer Communications, Citizens
Tine Van Calster - Product Owner, Telenet
Paul Euler - Lead Product Manager/ Owner Customer Engagement, Rabobank
Wouter Buzing - Product Manager Customer Engagement, Rabobank
Panel:Â Driving Successful Customer Transformation: The Role of Results, Communication, and Stakeholder Engagement
Hosted by: Tord Nilsson - Solutions Consultant Fellow, Pega
Nic Hobson- Langley, Global Head of Data and Messaging, HSBC
Christos Pierrakos - IT Product Owner, Vodafone Greece
Georgios Papadas - Decision Strategy (Pega) Chapter Lead, Vodafone Greece
Max Meijer - Product Owner Marketing Automation, Transavia
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What to Expect
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The format of our event follows the Decisioning Life Cycle.
Our agenda provides insightful and thought-provoking content on the following five stages of the lifecycle:
1. Effective preparation to implement a personalised customer engagement strategy and develop supportive stakeholders within the wider organisation.
2. Establish a foundational 1:1 strategy and make this come to life.
3. Build on the value delivered from initial high-volume channel implementations, and optimise the customer experience further by developing omnichannel experiences.
4. Modernise legacy decisioning solutions to enable the adoption of new product features and reduction in operational effort and overheads.
5. Continuous innovation and the consideration of latest trends such as Generative AI models.
1. Effective preparation to implement a personalised customer engagement strategy and develop supportive stakeholders within the wider organisation.
2. Establish a foundational 1:1 strategy and make this come to life.
3. Build on the value delivered from initial high-volume channel implementations, and optimise the customer experience further by developing omnichannel experiences.
4. Modernise legacy decisioning solutions to enable the adoption of new product features and reduction in operational effort and overheads.
5. Continuous innovation and the consideration of latest trends such as Generative AI models.
The format of our event follows the Decisioning Life Cycle.
Our agenda provides insightful and thought-provoking content on the following five stages of the lifecycle:Â
1. Effective preparation to implement a personalised customer engagement strategy and develop supportive stakeholders within the wider organisation.
2. Establish a foundational 1:1 strategy and make this come to life.
3. Build on the value delivered from initial high-volume channel implementations, and optimise the customer experience further by developing omnichannel experiences.
4. Modernise legacy decisioning solutions to enable the adoption of new product features and reduction in operational effort and overheads.
5. Continuous innovation and the consideration of latest trends such as Generative AI models.
Jonathan Bottomley is a host of exceptional ability. Studies show that a vast majority of guests attending events by Jonathan have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.
A selection of decisioning experts will be speaking to the key topics experienced when committing to the 1:1 Customer Engagement journey.
1. Effective preparation to implement a personalised customer engagement strategy and develop supportive stakeholders within the wider organisation.
2. Establish a foundational 1:1 strategy and make this come to life.
3. Build on the value delivered from initial high volume channel implementations, and optimise the customer experience further by developing omnichannel experiences.
4. Modernise legacy decisioning solutions to enable the adoption of new product features and reduction in operational effort and overheads.
5. Continuous innovation and the consideration of latest trends such as Generative AI models.
Created in 2017, The Ned originated in the former Midland Bank headquarters, designed by Sir Edwin 'Ned' Lutyens in 1924. The opening of The Ned in 2017 was one of London’s most ambitious hotel launches in recent decades, with a team working tirelessly for five years to repurpose the iconic building and make it relevant once again. Today it houses Ned’s Club, a private members’ space, gym and rooftop, alongside a public spa, 10 restaurants & 17 bars and 250 hotel bedrooms. The private floor reserved for meetings and events will be where we will be hosting the Decisioning Congress.Â
