BEND THE TREND

4

November

2025

15:00

–

18:00

BEND THE TREND

Relax and relive the moment.

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What was covered

De wereld vraagt om verandering. Creatieve professionals – van merken tot bureaus – spelen daarin een sleutelrol. Steeds meer campagnes koppelen commerciële doelen aan maatschappelijke impact.

Op donderdag 22 januari lanceren we de allereerste Net Credibility Score (NCS) benchmark; een toegankelijke metric voor de hele Nederlandse creatieve industrie, die laat zien hoe effectief impactcampagnes écht zijn.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the video by selecting it and clicking on the "Embed Options" tab on the right. Then, simply paste in the direct link to YouTube or Vimeo. Hide this element when you're finished.

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Need more help? Here are some great Help Center articles regarding embed best-practices:

How do I resize an iFrame?

What's the difference between iFrame elements and Video elements?

How do I embed webinars or livestreams using an iFrame element?

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Introducing A New Metric for Credible Impact Advertising

De wereld vraagt om verandering. Creatieve professionals – van merken tot bureaus – spelen daarin een sleutelrol. Steeds meer campagnes koppelen commerciële doelen aan maatschappelijke impact.

Op donderdag 22 januari lanceren we de allereerste Net Credibility Score (NCS) benchmark; een toegankelijke metric voor de hele Nederlandse creatieve industrie, die laat zien hoe effectief impactcampagnes écht zijn.

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Saving the planet is now a communications challenge.

— David Attenborough, 2023

FAQ

Your Hosts

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

Need more help? Here are some great Help Center articles regarding embed best-practices:

How do I resize an iFrame?

What's the difference between iFrame elements and Video elements?

How do I embed webinars or livestreams using an iFrame element?

What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download

02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register

03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now