By invite only, dentsu's inaugural Impact Circle, co-presented by LinkedIn, saw 50 stewards of the biggest global and regional brands gather for an intimate full-day event where the key actions that we must take as marketers over the next decade were deliberated and articulated.
Beyond growth as an imperative, "Innovating to Impact: Decoding 2035" was an exhortation to brands take ownership of this critical juncture in humanity's story.
The inspiring program, featuring speakers from LinkedIn, TikTok, Bloomberg, Prudential, OPEN superapp and more, concluded with a heartfelt session on making a positive impact on society within one's professional role as a marketer by Julie Nestor of Mastercard, followed by all attendees making a pledge to carry out an innovative and impactful action within their personal and professional lives.
We believe that marketers are uniquely positioned to drive informed, customer-oriented innovation within their companies, at the category level, and beyond. As brand leaders, you also have tremendous power to influence positive change.
This is why dentsu has created the Impact Circle, a by-invite only community of senior brand leaders dedicated to empowering one another to be innovators and impact-creators in the context of our professional role as marketers.
Impact Circle engagements will serve as a forum where we will share strategies for growth in the ever-shifting business landscape and where we will explore the opportunity to shape the context within which we operate as opposed to being shaped by it. It is our hope that this platform will catalyse the sort of transformative thinking that delivers tangible progress for our businesses as well as for humanity.
The marketing function is evolving from a creative-centric model to a hybrid of art and science. With LinkedIn's Economic Graph, we can navigate the rise of hybrid skill sets, the growing importance of digital fluency, and the need to drive innovation.
To thrive, we must embrace these changes and position our organizations at the forefront of modern marketing. This is not a time for complacency; it's a call to action. Get the slides.
Mimi Lu, Head of Strategy, Media, dentsu APAC, and
Richard Reid, Integrated Strategy Manager, dentsu APAC.
Drawing from Dentsu's flagship 2035 Consumer Vision research as well as the group's collective intelligence reports, this session took the audience through the most pertinent emerging consumer trends, and the underlying cultural forces, that will shape how brands must behave to thrive. Download and read the full report, Consumer Vision 2035: The Insight-to-Foresight Pivot
In surveying over 1200 senior decision makers in the United States, United Kingdom, Hong Kong and Singapore, Bloomberg reveals the most important elements in shaping corporate reputation, the business outcomes most impacted by a strong corporate reputation, and the building blocks that organizations should prioritize to enhance it in the future. Get the highlights from the slides or get in touch with Bloomberg for more.
Panel discussion with Tyrona Heath, Global Director, The B2B Institute at LinkedIn, and Weng Wai Koh, Head of Creative Product Marketing and Operations, TikTok. APAC Moderated by Dan Paris, Chief Growth Officer, dentsu Creative, APAC.
The keys to consumers' hearts are increasingly held by the decentralised social world of culture and creators. This panel, full of excellent soundbites from senior executives in-the-know at LinkedIn and TikTok, explored how brands can tap into the dynamic trends on two of the world's most populous platforms.
Technology that creates impact: How brands can thrive or be disintermediated when storytelling, creativity and commerce become limitless
Julie Nestor, Executive Vice President, Head of Marketing and Communications, Asia Pacific, Mastercard.
Amidst constant change, brands can be the steadying anchors people need. But what if brands led the way in shaping the world instead of merely reacting to change? How can we tackle enduring societal gaps while fulfilling our roles? Delve into the practicalities of making both personal and corporate purpose work on the job.
At dentsu, we produce extensive thought leadership and proprietary research to help our clients stay ahead in the ever-evolving marketing landscape. By continuously delivering insights and strategic guidance, we ensure brands are equipped with the latest industry trends and changes, empowering them to make informed decisions and drive impactful marketing strategies.
This main report is part of 10-part series exploring key trends shaping the APAC landscape including New Power Dynamics, Emerging Interfaces, Web3, Next Gen Gaming, Data Kingdom, AI, Supercharged Creators, Extended Reality, Metaverse and Avatars.
