Join us to delve into the revolutionary world of Generative Search and how it is reshaping the way we access and interact with information. As technology advances, the conventional methods of search have evolved into more sophisticated and intuitive systems that adapt to users' needs and preferences.
Â
In this webinar, industry experts will explore the cutting-edge techniques behind Generative Search, leveraging the latest advancements in natural language processing and artificial intelligence. Discover how these innovative algorithms generate contextually relevant results, transforming the traditional keyword-based approach into a more nuanced and human-like interaction.
Ariff is the co-founder of Think Digital Academy, a training and advisory firm based in Singapore with a presence in Malaysia and Indonesia specializing in digital marketing excellence for brands and agencies. In his role as Global Head of SEO for Standard Chartered Bank, he is responsible for shaping the company’s global search strategy through data-driven process to deliver return on investment. Previously, Ariff was also one of the few certified Google Regional Trainers that trains the official Google AdWords and Analytics certification courses for various agencies, brands, and universities throughout Singapore, Malaysia, and Indonesia.
Jin is a seasoned Search Marketing professional and currently serves as the Director of Experience at Dentsu Singapore. With over 8 years of industry experience, she possesses a deep understanding of search marketing dynamics and a passion for connecting businesses with their audiences in meaningful ways. Throughout her esteemed career, Jin has been instrumental in crafting and implementing strategic SEO initiatives and on-site Conversion Rate Optimisation, consistently driving enhanced search visibility and improved user experience. Her approach combines data-driven insights with a deep understanding of customer behaviours to deliver impactful and relevant user experiences.
Deepak leads the SEO and Organic Growth vertical in the Middle East & North Africa (MENA) region at dentsu. With 10 years’ experience in planning, strategy, implementation and reporting on various SEO deliverables, he is both technical and strategic in his approach to transforming the customer experience through search. Working with numerous blue chip across Retail, Utilities, Banking, Finance, Healthcare and more, Deepak’s expertise lies in resolving complex Crawling, Rendering, Indexing and Ranking issues for websites and building transformative search solutions.
Jin is a seasoned Search Marketing professional and currently serves as the Director of Experience at Dentsu Singapore. With over 8 years of industry experience, she possesses a deep understanding of search marketing dynamics and a passion for connecting businesses with their audiences in meaningful ways. Throughout her esteemed career, Jin has been instrumental in crafting and implementing strategic SEO initiatives and on-site Conversion Rate Optimisation, consistently driving enhanced search visibility and improved user experience. Her approach combines data-driven insights with a deep understanding of customer behaviours to deliver impactful and relevant user experiences.
