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Growth in the Professional Services sector is being reshaped by shifting buyer expectations, new decision dynamics, and the accelerating influence of AI. Professional Services buyers are driven by a distinct set of motivations compared with other industries, and with exclusive data from 3,700 Professional Services buyers across 6,400 buying experiences in The Fifth edition of The Superpowers Index, we can enable brands to understand what matters most to them and how brands can win with precision.
Join dentsu’s B2B experts Tom Setter (Strategy Partner) and Charles van Caloen (Senior Research Director), together with special guest Natasha Davies, Brand & Marketing Director at PwC, for a live session designed to give Professional Services brands a sharper competitive edge. This panel brings together deep B2B expertise and exclusive insight from one of the world’s most influential Professional Services brands.
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Key takeaways include:
- The top decision drivers for Professional Services buyers
- How AI is reshaping buying journeys and influencing trust, evaluation, and selection.
- What matters most to different buyer groups, from the C‑suite to functional leaders, and how to tailor your approach
- Where Professional Services brands have the strongest opportunities to differentiate and create impact
- Exclusive PwC insight on the market shifts they’re tracking and the signals that matter most for future growth
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This session blends proprietary research with frontline sector insight to reveal what truly drives growth in Professional Services today, and is not one to be missed.
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Tom is a B2B Strategy Lead at dentsu, and brings a wealth of client and agency-side experience to help brands navigate the complexity of B2B marketing.
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He partners with clients to build Superpowers Index-driven strategies grounded in a deep understanding of B2B audiences, not just as buyers, but as people.Â
He has worked with a number of global Professional Services brands, and brings a lot of expertise to the table in this industry.Â
Charles helps lead B2B International’s (dentsu B2B's Insights division) US team and has more than 12 years of experience directing global research programs for multinational companies, with a focus on brand health and brand strategy.Â
He has deep experience in the Professional Services sector, having designed and managed studies across accounting and auditing, consulting, and legal services. The work he does enables firms to strengthen their differentiation and gain a competitive edge.
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Natasha, Director at PwC leading Brand Strategy, Planning and Activation across brand-defining initiatives. She is as passionate about the power of brand as she is about the data and best practice that underpin it.
With over 25 years as an award winning, brand expert and marketer across tech, telco and Professional Services combined, she has spent her career relentlessly focused on ways to unleash creativity, innovate and drive performance in the work she does and the teams she leads.
