Join us for networking drinks the evening before Agentforce World Tour London

September

2024

1:30pm

7:00pm

00:00pm

Headline

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On what date does the event take place?

The event is scheduled for Wednesday, May 31, 2024.

Title

Description.

Speaker Name

Short speaker biography.

12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

Location: Blue Room

12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

Location: Blue Room

Title

Description.

On what date does the event take place?

The event is scheduled for Wednesday, May 31, 2024.

Speaker Name

Short speaker biography.

Join us for networking drinks the evening before Agentforce World Tour London

Let’s Grow Together – Give Back, Connect, and Make an Impact

Tuesday 10th June | 5:00pm - 8:00pm

Rakes Parlour, Andaz Hotel, 40 Liverpool St, London, EC2M 7QN

3rd

April

2025

9:00am

6:30pm

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The Final Countdown!

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Molly Parker is a host of exceptional ability. Studies show that a vast majority of guests attending events by Molly have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

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Event Details

Join us on Wednesday, 12th June for a meaningful day of volunteering with our partners at Braze, as we come together to support the incredible work of Story Garden in London.

This is more than just a day out of the office — it’s a chance to connect, collaborate, and contribute to our local community. Together, Merkle and Braze will roll up our sleeves and help with horticultural maintenance at the vibrant Story Garden, a community-powered green space making a real difference in NW1.

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We're bringing together industry peers, partners, and Salesforce for a laid-back gathering ahead of Agentforce World Tour London and we’d love to see you there.

Whether you're looking to reconnect, expand your network, or simply unwind, this is the perfect way to kick off your Agentforce experience.

Spots are limited - please RSVP using the button below. Feel free to bring a colleague, but make sure they RSVP too.

Can’t make it to the meetup? No worries - come say hello at our stand during World Tour on 11th June or TDX on 12th June. We’re proud to be Innovator Sponsors and would love to connect.

We can’t wait to see you there!

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April

2025

9:00am

–

6:30pm

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This event will help you to:

Insights Galore

Creating trust in your data and ensuring privacy-safe, accurate measurement in a post-cookie world.

Leverage smart strategies

From custom bidding models to incrementality testing, to maximise ROI.

Embrace AI and automation

Harnessing predictive analytics, real-time insights, and machine learning to optimise performance.

Build durable data foundation

This event will help you to:

Build a durable data foundation

Create trust in your data and ensuring privacy-safe, accurate measurement in a post-cookie world.

Leverage smart strategies

Unlock media effectiveness with custom bidding models and incrementality testing, to maximise ROI.

Embrace AI and automation

Harness predictive analytics, real-time insights, and machine learning to optimise performance.

Master the science of measurement

Drive real business impact with MMMs, and cross-channel performance measurement.

Future proof your strategy

Plot a path to measurement maturity with interconnected solutions that drive strategic decision making.

Schedule

9:30 am

Networking breakfast

10:00 am

Welcome & Opening

Location: Pink Room

10:15 am

Building durable data foundations: The backbone of media effectiveness

Establishing a privacy-safe, future-proof measurement infrastructure is critical for media effectiveness. Discover the essential tools, technologies, and frameworks needed to ensure data accuracy, connectivity, and longevity.

Location: Orange Room

10:50 am

Smart strategies for maximum media impact: Optimising spend, targeting and performance

Optimising media performance requires the right bidding strategies, incrementality testing, and AI-driven automation. Join Merkle and dentsu experts as we delve into how businesses can leverage data, custom bidding, and predictive analytics to maximize ROI.

Location: Blue Room

11:35 am

Break

Effective measurement should scale with marketing sophistication. Google and dentsu measurement experts explore a structured framework which help brands progress from basic attribution to advanced, interconnected measurement that drives strategic decision-making.

Location: Blue Room

11:45 am

Unlocking measurement maturity: from siloed insights to unified intelligence

Location: Blue Room

12:30 pm

Networking lunch

Location: Blue Room

Schedule

10:00 - 10:15

Welcome & Briefing - Group 1

10:15 - 12:30

Morning Volunteer Session - Group 1

- Neil Collins, MD GTP, Merkle

- Ben Gott, Data & Tech President, Merkle

- Stuart Heppenstall, Director of Product Development & Innovation, dentsu

12:30 - 13:30

Lunch Together - Groups 1 & 2

- Emily Holt, Director Digital Analytics, Merkle

- Richard Croney, Head of AdTech Consultancy, Merkle

- Emily Brotherwood, Enterprise Sales Director, Infosum

- Max Toulliou, VP, Customer Success, Infosum

Location: Orange Room

13:30 - 13:45

Welcome & Briefing - Group 2

Location: Blue Room

13:45 - 16:00

Afternoon Volunteer Session - Group 2

Effective measurement should scale with marketing sophistication. Google and dentsu measurement experts explore how brands can progress from basic attribution to advanced, interconnected measurement that drives strategic decision-making. We will explore how businesses can leverage data, custom bidding, incrementality testing and MMMs to optimise media performance.

- George Crosby, Total Search - Ad Tech Director, Merkle

- Markus Schimske, Senior Director, Marketing Science, dentsu

- Dimi Mittev, Incrementality & Agency Measurement Lead, Google

Location: Blue Room

16:00 - Onwards

Networking Drinks - Location TBC

- Neil Collins, MD GTP, Merkle

Location: Blue Room

See you there!

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5:30pm

7:30pm

June

2nd

2025

Join us for networking drinks the evening before Agentforce World Tour London

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Venue

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The day we've all been waiting for

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Sponsors

Speakers

Emily Brotherwood

Enterprise Sales Director, Infosum

Neil Collins

MD, Digital Analytics, Merkle

Richard Croney

Head of Ad Tech Consultancy, Merkle

George Crosby

Director - Paid Search, dentsu

Ben Gott

Data & Technology President, UK&I

Stuart Heppenstall

Director of Product Development and Innovation, dentsu

Emily Holt

Director - Analytics, Merkle

Dimi Mittev

Incrementality & Agency Measurement Lead, Google

Markus Schimske

Senior Director, Marketing Science, dentsu

Max Toulliou

VP, Customer Success, Infosum

This event is relevant for

Performance marketers

Take immediate action in-platform(s) for more efficient activation and plan for the next development in your media strategy.

Analytics specialists

Serve as an engine for marketing effectiveness by leveraging embedded capabilities in the GA4 platforms to build trustworthy, connected data.

Media strategists

Discover how the latest bidding strategies, incrementality testing strategies, and cross-channel measurement models can optimise media performance.

Leadership

Understand the future of media measurement and how a strong data-driven strategy can drive long-term business growth and competitive advantage.

Details

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Agenda

What you can expect.

13:30-14:00

Networking coffee

14:00-14:20

Introduction: 1pd LaNDSCAPE

We'll discuss what 1st Party Data actually is and why it is imperative now more than ever to create a 1PD data activation strategy through Audiences, using our accessible Audience Maturity Framework.

Speakers:

Neil Collins (MD of Google Tech Practice | Merkle)
Aymen Tabbakha (Senior Data and Measurement Partner AM | Google)

14:20-15:00

Google Marketing Platform: Anonymous Audiences

Here we'll examine the first step on the Framework by reviewing best practice audience capabilities within the GMP platform based on user interests and sound data foundations. We'll provide a strategy for creating audiences using GA4 data which are then activated in GMP, all brought to life with customer stories.

Speakers:

Danny Smith (Senior Lead - Digital Analytics | Merkle)
Elisabeth Vila (Senior Analytics Manager | Merkle)
Richard Croney (Head of AdTech Consultancy | Merkle)

15:00-15:45

Google Cloud Platform: Unified Audiences

This section builds on the GMP foundations and capabilities and explores how to segment & customise these audiences at a granular, vast scale for more efficient targeting across GMP and beyond, especially using AI capabilities that GCP offers. We'll show the improved customer visibility and effectiveness through customer stories and a client case study with a global groceries and merchandise retailer as a guest speaker.

Speakers:

Arran Gosal (Senior Director, Engineering | Merkle)
Mandy Bath (Head of Technical AI | Merkle)

Global groceries and merchandise retailer

15:45-16:00

Break

16:00-16:40

Customer Data Platform: Orchestrated Audiences

This is the final stage in the Audience maturity framework and will walk us through the power of audience orchestration with CDPs, especially using the rich Audiences built in GCP in the previous section. We'll introduce CDPs as a concept before a guest speaker from the CDP provider Bloomreach will demonstrate how this actually works in-platform and how to take action. We'll wrap up with a Case Study to illustrate the campaign effectiveness transformation for London North Eastern Railway using Bloomreach, plus their future potential with the platform and 1PD.

Speakers:

Petar Lafchiev (Head of Martech Solution Consulting | Merkle)

Chris Williams (Channel Partnerships Team Lead | Bloomreach)
Tom Arnold (Client Partner | Merkle)

16:40-16:55

Future of Audiences

After exploring transformative actions we can take right now in the previous sections, we'll also look at the direction of travel for Audiences, 1PD and the industry in general with a Data, Measurement and Analytics lead from Google. This should serve as perfect content for 2025 strategy planning and discussions.

Speaker:

Amelia Michael (Data, Measurement & Analytics Lead | Merkle)

16:55-17:00

Taking action

We'll reiterate all the next steps and actions to take that were covered in the previous sections to enable you to take action immediately regardless of where you are in your 1PD and audiences journey.

Speaker:

Neil Collins (MD of Google Tech Practice | Merkle)

17:00-17:15

Q&A

All our speakers will be available to take any questions in a live Q&A.

17:15-18:30

Drinks & nibbles