Ron Burgundy, Professor McGonagall, Pavel Chekov and Eminem all asked for it, and we stood up.
In advertising, most of the time, we don’t reach the heights of the Real Slim Shady. Attention, and getting it, has become the buzz word, battleground or breakthrough, dependent on who you are talking to.
In truth, though, attention is earned and earning more of it is a challenge to us all. We will bring together psychology, analytics, storytelling and sensitivity to collaborate on a new way to ask, ‘can I have your attention please’?
Featuring: Mike Follett - Founder, Lumen; Richard Shotton & Justin Taylor, Managing Director, Teads UK
The best brands not only live in culture, they shape culture.
But when the world changes so fast, how do you stay relevant? We will talk to leading brands about growth and market leadership, connecting with consumers, and evolving while staying true to their heritage to remain at the heart of culture.
Host: Matt Potter, DENTSU CREATIVE
Featuring: Julie Chadwick, Managing Partner, DENTSU CREATIVE; June Fong, DENTSU CREATIVE; Jonathan Greeno, The Sherwin-Williams Company, European Marketing Director | Consumer Brands Group - Europe
A true believer of Modern Creativity who has delivered bespoke innovation projects for a range of multinational clients such as Lego, Clarins, Diageo, and Swarovski. As a believer also in the future of Metaverse, Alex Hamilton, Head of Innovation, DENTSU CREATIVE will share his thoughts in the role that brands can play in this new universe.
As brands we have a unique power to influence and help build a better society, we also have a responsibility to minimise the impact of the activity of our marketing and products on the world. In this session we’ll meet brands on a mission to make a difference and explore the challenge of moving from paying lip service to real action.
Host: Scott Sallee, Social Impact Lead, dentsu UK
Panellists: Cat Leaver, Head of Marketing, VisitScotland & Jason Spencer, Business Development Director, ITV
What should marketers be focusing their time and attention on? The uncertainty of a global pandemic has been replaced with a new set of challenges: instead of the ‘New Normal’ the economy has been banjaxed by Brexit, the conflict in Ukraine and a cost-of-living crisis of generational severity. Find out how the brightest minds in the industry are responding to these headwinds – and what you can do to translate the worst of times into the best possible outcomes for brands.
Featuring: Katrina Stirton Dodd, Editor at Large, Contagious
Being a company that focuses on what matters in today’s world requires the ability to be an adaptive organisation that puts people at its centre. To pivot from marketing to people, to mattering to people, requires an understanding of how your organisation can become more adaptive around the needs of your business, people and society, to drive trust and the next generation of loyalty.
Featuring: Azlan Raj, CMO dentsu UK&I
Angela Tangas is Chief Executive Officer, dentsu UK&I.
She is responsible for setting the market’s strategic direction and driving sustainable growth across its portfolio of services, leading a team of more than 3,800 talented people.
After spending much of her career client-side, Angela understands the challenges and complexities many organisations face in balancing the delivery of seamless, connected customer and employee experiences with achieving sustainable, profitable growth.
A firm believer in Sanpo Yoshi - the Japanese principle of success through responsibility where business benefits the client, the business and society, Angela is committed to solutions that build trust and deliver long term impact for now and what’s next. And in an increasingly complex digital economy, helping clients solve their biggest challenges with speed, agility and adaptability is reflected in the way she runs the business, her focus on diversity, and the importance of a cultivating creativity everywhere.
With more than 20 years’ executive experience working in NYSE, ASX listed companies and tech base start up’s across multiple categories, Angela has extensive experience across technology enabled buisness and transformational growth, M&A, commercial partnerships, enterprise sales and product development with a core focus on customer centricity.
Angela lives in London with her husband, daughter and Chinese Shar-Pei and loves interior design, all things architectural and fine food.
With a strong background in commerce, he specialises in working with creative and technology teams to ensure the business is delivering on the promise of innovation.
During his career, Alex has delivered bespoke innovation projects for a range of multinational clients, including ABInBev, Asda, Clarins, Diageo, LEGO and Swarovski, as well as launching Dentsu’s Metaverse/web3 proposition in the UK market.
With an eye-catching presentation style, Hamilton regularly speaks at conferences – including Retail Week Live, Futr and Websummit – on the opportunities and challenges facing retailers and brands, with a focus on how our relationship with technology is reshaping the industry.
He holds a First-Class degree in BSc Economics from the University of Sussex and is based in London.
Azlan Raj is the Chief Marketing Officer for Dentsu UK&I. His role spans all dentsu capabilities across commerce, data and technology platforms, analytics, media, customer experience, creative, content, and B2B. He is responsible for continually evolving dentsu’s leading capabilities across the UK&I to drive business transformation for clients, helping them find the balance in blending brand and data through their consumer experience.
Previously the EMEA leader for Merkle’s customer experience practice, he built the company’s regional capability to over 1200 people in just three years to help global brands transform their organisations to deliver more personal and data-fuelled customer experiences.
With over 20 years of experience in the digital industry, prior to joining Merkle, Azlan worked for leading brands, agencies and consultancies, including Barclaycard, Publicis Sapient, and Accenture.
Katrina is Editor at Large at Contagious, a creative and strategic consultancy that helps ad agencies and brands deliver more creative and effective marketing. Their intelligence platform, Contagious IQ, is a global benchmark for advertising excellence, well-known for separating the signal from the noise in a communications landscape that gets louder and more cluttered every year. A founding member of the Contagious Advisory team, she has a long a history of writing about what happens when creativity and commerce collide, and a difficult relationship with the word ‘content’.
With almost a decade’s agency experience before moving into the public sector, where she took on a high-profile contract across Scotland’s three national public bodies (Scottish Government, Scottish Enterprise and VisitScotland) to launch and lead the ground-breaking collaboration Brand Scotland, Cat now heads up the global brand, creative, campaign and partnership marketing of VisitScotland.
She also holds the position of non-executive director for Scotland’s digital academy CodeClan and has sat on advisory boards for Marketing Society of Scotland and City Nation Place.
Cat is a highly motivated strategic leader with experience across traditional and digital channels, complex stakeholder management and a track record of delivering award-winning results.
Formerly MD at MEC Digital, Justin started his career in digital in 1999 at a start-up specialising in promoting financing solutions for the SME and enterprise sector.
He then moved to M Digital; learning the trade on IBM, Kellogg's and Ford, before going to OMD International. Since leaving the agency world in 2015 Justin has been leading the UK for global media platform, Teads, driving innovation and outcomes for brand and publisher partners.
Richard Shotton specialises in applying behavioural science to marketing. He has worked in marketing for 23 years and helps brands such as Google, Mondelez, BrewDog and Sky with their challenges.
He is the author of The Choice Factory, a best-selling book, which explains how behavioural science can solve marketing challenges. The Choice Factory is now available in 12 languages and won best sales and marketing book at the Business Book Awards in 2019. His follow up, The Illusion of Choice, will be released in March 2023.
In 2021 he was made an honorary fellow of the IPA and an associate of the Moller Institute, Churchill College, Cambridge University.
As Business Development Director for over 11 years, Jason has led the growth in revenue of ITV’s commercial teams across the UK outside London in delivering creative business solutions through working closely in partnership with advertisers and their media agencies. Prior to ITV, Jason spent most of his career at media agencies – from media planning roles at Carat and PHD in London to running PHD North in Manchester. Alongside this, Jason has spent the last year as an Ambassador for ITV Able, ITV’s network to support disability diversity and inclusion across ITV.